How to Upgrade Your Go-To-Market Plays and Get Started with ABM
Enhance your GTM strategy and implement ABM tactics
Join industry experts, Kathy Macchi, Executive VP of Consulting Services at Inverta, and Chris Moody, VP of Brand Marketing at Demandbase to learn the steps for successful ABM.
By watching this session, you’ll take away:
- Fundamentals of launching a successful ABM program
- Pivotal moments that signal readiness for ABM adoption
- Clarity on key components of successful ABM implementation
Speakers
Executive VP of Consulting Services at Inverta
VP of Brand Marketing at Demandbase
Related content
GO London Summit 2025: Propel Your B2B Marketing Forward
April 30, 2025 — London
Join GO London 2025, the premier event for sales and marketing professionals. Equip your team with the tools and insights to fast-track your go-to-market plans!
Mastering Account-Based Sales Virtual Event
May 6, 2025 — Virtual
Join top sales leaders on May 6 for a virtual event on Account-Based Selling. Learn how AI, automation, and multichannel engagement can help you prioritize accounts, personalize outreach, and accelerate deal cycles. Register now!
Gartner Marketing Symposium 2025 | London
May 12-13, 2025 — London
Learn how AVEVA transforms ABM with Demandbase. Join us May 12-13 in London for expert insights, 1:1 consultations, and exclusive networking!
Mastering Account-Based Advertising
May 20, 2025 — VIRTUAL
Join industry experts from Demandbase, EMARKETER, TechTarget, and Ironhorse for a 2-hour virtual summit on data-driven B2B advertising strategies that deliver better ROI on May 20, 2025.