In the Lab with DB: Beyond the Basics: Enhanced Strategies for Next-Level Advertising
In this actionable customer lab, Hannah Jordan, Senior Digital Marketing Manager at Demandbase, will share how to re-think your campaign audiences, employ an omnichannel approach, and measure the success of your efforts at every stage of the buying journey.
Watch the lab and learn how to:
- Create distinct differentiators for campaign audiences to optimize ad spend, refine messaging, and enhance user experience.
- Capture and nurture leads effectively with a multi-channel approach that includes display advertising, YouTube, LinkedIn, and Google ads.
- Leverage people-based advertising to target specific job functions and personas within accounts to increase ad relevance and engagement.
- Measure the effectiveness of your advertising campaigns across different stages of the buying journey, from brand awareness to retention.
Speakers
Senior Digital Marketing Manager, Demandbase
Related content
GO London Summit 2025: Propel Your B2B Marketing Forward
April 30, 2025 — London
Join GO London 2025, the premier event for sales and marketing professionals. Equip your team with the tools and insights to fast-track your go-to-market plans!
Mastering Account-Based Sales Virtual Event
May 6, 2025 — Virtual
Join top sales leaders on May 6 for a virtual event on Account-Based Selling. Learn how AI, automation, and multichannel engagement can help you prioritize accounts, personalize outreach, and accelerate deal cycles. Register now!
Gartner Marketing Symposium 2025 | London
May 12-13, 2025 — London
Learn how AVEVA transforms ABM with Demandbase. Join us May 12-13 in London for expert insights, 1:1 consultations, and exclusive networking!
Mastering Account-Based Advertising
May 20, 2025 — VIRTUAL
Join industry experts from Demandbase, EMARKETER, TechTarget, and Ironhorse for a 2-hour virtual summit on data-driven B2B advertising strategies that deliver better ROI on May 20, 2025.