Meet the Demandbase Expert Team!

Current Role:
As Principal GTM Expert at Demandbase, I help marketers, sales teams, and revenue operations professionals integrate Demandbase into their tech stack and optimize their GTM strategies. With over a decade in Marketing Operations, I provide guidance on implementation, best practices, strategy, reporting, and analytics. I also create content, develop thought leadership, and speak at industry events to drive product adoption and success with an account-based GTM approach. Feel free to connect with me on Linkedin.

Background:
With over a decade of experience in Marketing Operations, I have built and led high-performing MOPs teams across startups and enterprise companies. Before joining Demandbase, I was a customer at StreamSets, where I led Marketing Operations and experienced firsthand the impact of Demandbase’s platform. Now, as one of the most knowledgeable experts on Demandbase products, I work closely with our Product teams to help shape and enhance our solutions.

Beyond Demandbase, I serve as an advisor to Scale Venture Partners, Sendoso, and Handoffs, and I am an ambassador for MarketingOps.com. My passion lies in helping marketing, sales and operations teams optimize their GTM strategies through technology, data, and operational excellence.

Talk to me about:
- Strategy with Demandbase products/data across the tech stack
- Advanced Demandbase product use cases
- GTM strategy & operations
- MarTech orchestrations
- Best Practices for setup, enablement, workflows, reporting and ROI across the product suite

Book time with Tom

Current Role:
As Principal Digital Expert at Demandbase, I help marketing teams build and execute comprehensive digital strategies that drive measurable revenue impact. I guide our customers in leveraging Demandbase to develop journey-based, omnichannel programs that are automated, scalable, and optimized for success. My goal is to empower marketers with the strategies, insights, and best practices needed to maximize their digital investments and drive meaningful engagement with the right accounts at the right time. Feel free to connect with me on Linkedin.

Background:
After a decade practicing law, I pivoted to marketing, spending several years in B2C before transitioning to B2B, where I’ve spent the last ten-plus years. As a former Demandbase customer, I experienced firsthand the power of account-based marketing (ABM) before stepping in to lead Digital Marketing at Demandbase itself—where I became “Customer Zero” for our own GTM strategy. Drawing from years of data, insights, and hands-on experience, I now help our customers navigate the complexities of digital marketing and account-based advertising to achieve scalable success.

Talk to me about:
- Building a journey-based digital strategy that scales
- Transforming multichannel efforts into true omnichannel success
- Optimizing account segmentation for better-targeted digital campaigns
- Proving digital marketing’s impact on pipeline and revenue
- Content best practices across digital campaigns
- Using display advertising across the entire buyer journey and customer lifecycle to drive revenue

Book time with Jennifer

Current Role:
As Chief Evangelist, Sales at Demandbase, I am responsible for shaping, educating, and driving the adoption of GTM strategies for sales teams. My focus spans Sales Leadership, Revenue Operations (RevOps), xDR Leaders, Sales Enablement, Account Executives, and xDRs. Passionate about Account-Based GTM, sales strategy, and enablement, I work closely with our customers and community to ensure their success with both account-based GTM and DemandbaseOne for Sales. Feel free to connect with me on Linkedin.

Background:
Over the past 11 years at Demandbase, I have held multiple sales leadership roles, including VP of SDRs, VP of Sales for Data, Advertising, and DemandbaseOne for Sales, Head of Strategy and Enablement, Sales Ops Leader, and Chief of Staff to the CRO. Throughout my tenure, I have played a key role in driving 20x revenue growth, leading strategy, operations, and sales initiatives that have propelled the company forward.

Before joining Demandbase, I was a two-time customer, serving as an SDR Leader and SDR at Responsys and StrongView. Having firsthand experience with the platform, I am deeply committed to helping others become believers through education, knowledge-sharing, and best practices. My mission is to empower sales teams with the strategies and tools they need to drive success.

Talk to me about:
- Sales strategy and operations
- How sales can leverage account-based insights
- What data truly matters (he has strong feelings about intent data)
- Building sales workflows, order of operations, and reporting dashboards
- Next level use cases of our data or ABX strategy

Book time with Jay

Current Role:
As an Account-Based GTM Expert, I help organizations rethink their go-to-market strategies to drive account-centric growth. With firsthand experience as a multi-time Demandbase customer, I bring practical insights to align sales and marketing teams, ensuring measurable impact. I collaborate with organizations to refine their ABM and ABX approach, leveraging technology like Demandbase to enhance engagement, accelerate pipeline growth, and improve revenue performance. Beyond tactics, I help teams embrace Account-Based GTM as a transformational strategy that reshapes how they engage with their market. Feel free to connect with me on Linkedin.

Background:
With 15+ years in integrated marketing across mature and start-up tech companies, I specialize in aligning sales and marketing for revenue growth. My expertise includes lead-lifecycle modeling, strategic planning, and campaign execution to drive measurable outcomes. I have a strong track record in data-driven decision-making, campaign optimization, and cross-functional collaboration. My ability to analyze business value chains and execute high-impact marketing initiatives has helped organizations accelerate pipeline velocity and improve conversion rates.

Talk to me about:
- Account-Based GTM as a strategic framework
- ABM & ABX strategy and execution
- Aligning sales and marketing for account-centric growth
- Data-driven marketing and sales performance
- End-to-end campaign development and optimization
- Lead-lifecycle models and pipeline acceleration

Book time with Stephanie