Resources for understanding Marketing Metrics | Demandbase https://www.demandbase.com/resources/resource_category/marketing-metrics/ Discover how Account-Based Marketing drives success for your B2B marketing. Mon, 21 Apr 2025 23:27:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.demandbase.com/wp-content/uploads/2024/07/favicon-150x150.png Resources for understanding Marketing Metrics | Demandbase https://www.demandbase.com/resources/resource_category/marketing-metrics/ 32 32 Announcing the Demandbase Marketplace and Developer Portal: Unlocking the Full Potential of Your GTM Stack https://www.demandbase.com/blog/marketplace-developer-portal-launch/ Mon, 21 Apr 2025 23:25:42 +0000 https://www.demandbase.com/?post_type=blog&p=44541 Discover how the new Demandbase Marketplace and Developer Portal help B2B teams unify their GTM tech stack, streamline operations, and accelerate growth.

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]]> Marketplace Overview https://www.demandbase.com/product-tour/marketplace/ Mon, 21 Apr 2025 22:11:16 +0000 https://www.demandbase.com/?post_type=product_tour&p=44558 The Demandbase Marketplace makes it easy to unify your tech stack, find new integration opportunities, and work directly with service providers.

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]]> 15 Best AI Tools for B2B Marketing in 2025 https://www.demandbase.com/blog/best-ai-tools-b2b-marketing/ Wed, 16 Apr 2025 21:50:08 +0000 https://www.demandbase.com/?post_type=blog&p=44394 Discover the top 15 AI tools transforming B2B marketing in 2025. Boost efficiency, personalization, and ROI with cutting-edge marketing technologies.

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]]> Mastering Account-Based Advertising https://www.demandbase.com/resources/event/mastering-account-based-b2b-advertising/ Thu, 10 Apr 2025 21:21:46 +0000 https://www.demandbase.com/?post_type=event&p=44139 Join industry experts from Demandbase, EMARKETER, TechTarget, and Ironhorse for a 2-hour virtual summit on data-driven B2B advertising strategies that deliver better ROI on May 20, 2025.

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]]> From Ad Waste to ROI https://www.demandbase.com/resources/report/emarketer-b2b-ad-waste/ Mon, 07 Apr 2025 20:39:18 +0000 https://www.demandbase.com/?post_type=report&p=43952 The post From Ad Waste to ROI appeared first on Demandbase.

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]]> Revenue Rise London 2025 https://www.demandbase.com/resources/event/revenue-rise-abm-london/ Mon, 07 Apr 2025 16:45:55 +0000 https://www.demandbase.com/?post_type=event&p=43942 Join Revenue Rise London, an exclusive ABM workshop for B2B marketing leaders. Learn how to activate your 2025 strategy with expert insights on intent data, ABM activation, and strategic gifting. Secure your seat today!

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]]> May 2025 User Group https://www.demandbase.com/user-groups/virtual-may-2025/ Mon, 07 Apr 2025 15:20:08 +0000 https://www.demandbase.com/?post_type=user_groups&p=43921 Join Demandbase's Virtual User Group to learn content & budget strategies for digital campaigns. Gain insights to drive engagement & accelerate pipeline growth!

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]]> How to Identify Accounts for ABM: A Step-By-Step Guide for B2B Marketing Teams https://www.demandbase.com/blog/how-to-identify-accounts-for-account-based-marketing/ Wed, 02 Apr 2025 19:23:28 +0000 https://www.demandbase.com/?post_type=blog&p=43748 Learn a proven 7-step framework to identify, segment, and target high-value accounts for your B2B account-based marketing strategy.

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]]> Coalfire Transforms ABM with Demandbase, Achieving 40% Pipeline Growth https://www.demandbase.com/resources/case-study/coalfire-abm-pipeline-growth/ Wed, 26 Mar 2025 20:28:22 +0000 https://www.demandbase.com/?post_type=case_study&p=43481 Discover how Coalfire transformed their ABM strategy with Demandbase, resulting in 40% pipeline growth, 25% higher conversion rates, and enhanced sales-marketing alignment. Read the cybersecurity success story.

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]]> Integrating a CDP with Demandbase Intent Data for Pipeline Success https://www.demandbase.com/resources/webinar/cdp-intent-data-integration/ Tue, 25 Mar 2025 23:05:07 +0000 https://www.demandbase.com/?post_type=webinar&p=43133 Join marketing leaders from Merck to learn how they integrated Demandbase intent data with their CDP for complete account visibility, precise targeting, and measurable pipeline growth. Register for the webinar on April 15th.

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