Resources for Utilizing B2B Data Insights | Demandbase https://www.demandbase.com/resources/resource_category/b2b-data/ Discover how Account-Based Marketing drives success for your B2B marketing. Mon, 21 Apr 2025 17:23:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.demandbase.com/wp-content/uploads/2024/07/favicon-150x150.png Resources for Utilizing B2B Data Insights | Demandbase https://www.demandbase.com/resources/resource_category/b2b-data/ 32 32 The Secret to Effective B2B Campaign Planning https://www.demandbase.com/resources/webinar/data-driven-campaign-planning/ Fri, 18 Apr 2025 02:17:35 +0000 https://www.demandbase.com/?post_type=webinar&p=44522 Join Inverta and Demandbase on May 22, 2025, to learn practical frameworks for translating business goals into focused marketing plans. Discover the Marketing Revenue Map methodology and data-driven approaches for campaign measurement.

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]]> Gartner Marketing Symposium 2025 | Denver https://www.demandbase.com/resources/event/gartner-marketing-symposium-denver-2025/ Thu, 17 Apr 2025 00:09:34 +0000 https://www.demandbase.com/?post_type=event&p=44406 The post Gartner Marketing Symposium 2025 | Denver appeared first on Demandbase.

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]]> Demandbase at SaaStr 2025 https://www.demandbase.com/resources/event/saastr-annual-2025/ Mon, 14 Apr 2025 16:18:42 +0000 https://www.demandbase.com/?post_type=event&p=44215 The post Demandbase at SaaStr 2025 appeared first on Demandbase.

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]]> Mastering Account-Based Advertising https://www.demandbase.com/resources/event/mastering-account-based-b2b-advertising/ Thu, 10 Apr 2025 21:21:46 +0000 https://www.demandbase.com/?post_type=event&p=44139 Join industry experts from Demandbase, EMARKETER, TechTarget, and Ironhorse for a 2-hour virtual summit on data-driven B2B advertising strategies that deliver better ROI on May 20, 2025.

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]]> How to Identify Accounts for ABM: A Step-By-Step Guide for B2B Marketing Teams https://www.demandbase.com/blog/how-to-identify-accounts-for-account-based-marketing/ Wed, 02 Apr 2025 19:23:28 +0000 https://www.demandbase.com/?post_type=blog&p=43748 Learn a proven 7-step framework to identify, segment, and target high-value accounts for your B2B account-based marketing strategy.

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]]> AI-Powered B2B Advertising: The Future of Targeting and Personalization https://www.demandbase.com/resources/webinar/ai-b2b-advertising/ Tue, 01 Apr 2025 02:47:17 +0000 https://www.demandbase.com/?post_type=webinar&p=43700 Discover key trends shaping B2B advertising. Join experts Hannah Jordan & Juan Alvarado for AI-driven insights and actionable strategies. Register today!

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]]> Gartner Marketing Symposium 2025 | London https://www.demandbase.com/resources/event/gartner-marketing-symposium-2025/ Fri, 28 Mar 2025 15:16:15 +0000 https://www.demandbase.com/?post_type=event&p=43572 The post Gartner Marketing Symposium 2025 | London appeared first on Demandbase.

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]]> Marketing That Converts: How Tenable Personalizes the Buyer Journey https://www.demandbase.com/resources/webinar/tenable-personalization-b2b-buyer-journey/ Thu, 20 Mar 2025 16:09:39 +0000 https://www.demandbase.com/?post_type=webinar&p=42421 Join Tenable's marketing leaders on April 24 to discover how they combine Demandbase intelligence with TrenDemon personalization to increase engagement and pipeline impact.

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]]> How to Effectively Prioritize Accounts in Sales https://www.demandbase.com/blog/account-prioritization-for-business-quarter/ Wed, 12 Mar 2025 07:00:25 +0000 https://www.demandbase.com/?post_type=blog&p=25124 Learn how account prioritization can help you successfully navigate through any quarter, no matter how bad the conditions.

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]]> The Rise of Agentic AI in B2B GTM https://www.demandbase.com/resources/podcast/ai-agents-b2b-gtm/ Tue, 04 Mar 2025 12:52:12 +0000 https://www.demandbase.com/?post_type=podcast&p=41513 About the Guest Chad Holdorf is VP of Product at Demandbase, leading product to transform how marketers drive pipeline and revenue. With 15+ years in product, including leadership roles at Pendo, Salesforce, and John Deere, he builds high-performing teams, drives bold product strategies, and delivers results. Connect with Chad Holdorf Key Takeaways AI Agents Are…

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]]> About the Guest

Chad Holdorf is VP of Product at Demandbase, leading product to transform how marketers drive pipeline and revenue. With 15+ years in product, including leadership roles at Pendo, Salesforce, and John Deere, he builds high-performing teams, drives bold product strategies, and delivers results.

Connect with Chad Holdorf

Key Takeaways

  • AI Agents Are Reshaping GTM – AI-driven agents can help 10x productivity, making teams more efficient while removing friction from sales and marketing workflows.
  • The Biggest AI Mistake – Companies focus too much on the technology itself rather than on solving real customer problems. AI should be outcome-driven.
  • From Data Overload to Actionable Insights – AI-driven intent signals analyze vast amounts of GTM data, surfacing key insights and next best actions for sales and marketing teams.
  • AI SDRs Are Failing Without Context – AI agents that lack proper customer data make embarrassing mistakes, like sending irrelevant emails to buyers who already know the product.
  • Agent Base: AI with Context & Accuracy – Demandbase’s Agent Base ensures that AI-driven sales and marketing actions are informed by accurate, unified data, preventing misalignment between teams.
  • AI Must Be Embedded in the Workflow – AI agents should enhance existing workflows rather than requiring users to switch between multiple tools, ensuring smooth execution.
  • Future of AI in B2B – The next wave of AI will focus on deep research capabilities, personalized recommendations, and predictive actions, eliminating guesswork for GTM teams.

Quotes

“The most powerful AI agents aren’t just about automation – they’re about solving real customer problems and making revenue teams more effective.”

“Without the right data, AI agents are just noise. The difference between success and failure in AI-driven GTM is data accuracy and context.”

Tech Recommendations

  • Perplexity AI – AI-powered deep research for customer insights & content generation.
  • OpenAI / Gemini – AI tools for data processing & workflow automation.

Resource Recommendations

Books:
  • The Inner Game of Tennis by W. Timothy Gallwey – A classic on performance psychology & learning through observation.

Podcasts

  • My First Million – A business podcast that breaks down growth strategies & success stories.

Shout-outs

Get Involved

  • Meet Chad at the Forrester B2B Summit (March 30) & EMEA Conference in London (April 30).
  • Sign up for Demandbase’s AI Agent Design Partner Program – coming soon!
  • Follow Chad Holdorf on LinkedIn for AI-driven B2B insights.

Enjoyed the episode? Subscribe, rate, and share OnBase on Spotify, Apple, YouTube, or wherever you listen to podcasts!

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