Best Resources for Data Management and Analysis | Demandbase https://www.demandbase.com/resources/resource_category/data/ Discover how Account-Based Marketing drives success for your B2B marketing. Tue, 22 Apr 2025 01:23:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.demandbase.com/wp-content/uploads/2024/07/favicon-150x150.png Best Resources for Data Management and Analysis | Demandbase https://www.demandbase.com/resources/resource_category/data/ 32 32 How to Effectively Prioritize Accounts in Sales https://www.demandbase.com/blog/account-prioritization-for-business-quarter/ Wed, 12 Mar 2025 07:00:25 +0000 https://www.demandbase.com/?post_type=blog&p=25124 Learn how account prioritization can help you successfully navigate through any quarter, no matter how bad the conditions.

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Buyer Intent Explained: Why It Matters & How To Use It https://www.demandbase.com/blog/buyer-intent/ Fri, 14 Feb 2025 11:59:26 +0000 https://www.demandbase.com/?post_type=blog&p=40540 Discover how buyer intent data transforms B2B marketing and sales. Learn to identify, analyze, and leverage intent signals to prioritize leads, personalize outreach, and accelerate conversions.

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Join Us at Base Bash – The Ultimate Forrester After Party https://www.demandbase.com/resources/event/base-bash-forrester-summit-2025/ Tue, 14 Jan 2025 23:11:18 +0000 https://www.demandbase.com/?post_type=event&p=39756 Wrap up Forrester Summit with Base Bash! Cocktails, great vibes, and live music await you at Homebase, Phoenix. April 1, 7PM MT.

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Let’s get the party started.

Skip the hotel room and join the ultimate post-Forrester afterparty at Base Bash! We’re turning the Demandbase BaseLounge into Phoenix’s hottest spot where B2B meets pure party vibes.

What’s in store:

  • Craft cocktails that’ll make your LinkedIn posts more interesting
  • A band that understands “synergy” means getting everyone on the dance floor
  • The kind of networking that happens when you trade presentations for party moves

The Details:

Date: Tuesday, April 1

Time: 7-10 PM MT

Location: BaseLounge, 123 E Washington Street, Phoenix, AZ 85004

No badges required, just your best party attitude. Come see what happens when B2B professionals let loose – trust us, the ROI on fun is through the roof!

Base Lounge Map

Want to know where else you can find us during Forrester Summit?

We know, partying together is very fun, but if you want to know more about how Demandbase can help your teams, check out all the places we’ll be at Forrester Summit.

Find Us

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Understanding AI Lead Scoring: Definition, Benefits, and How to Get Started https://www.demandbase.com/blog/ai-lead-scoring/ Sun, 05 Jan 2025 01:42:22 +0000 https://www.demandbase.com/?post_type=blog&p=39484 Discover how AI lead scoring can automate and improve your lead qualification process. Learn key benefits, implementation strategies, and compare top platforms.

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The Ultimate Book Gift Guide for GTM Teams https://www.demandbase.com/blog/ultimate-book-gift-guide-for-go-to-market-teams/ Fri, 20 Dec 2024 07:23:09 +0000 https://www.demandbase.com/?post_type=blog&p=39210 Discover the must-read books for sales, marketing, and leadership professionals. Curated recommendations from top experts to inspire, educate, and elevate your GTM strategy this holiday season.

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The Account Journey is Your Biggest GTM Advantage https://www.demandbase.com/blog/account-journey-gtm-advantage/ Mon, 16 Dec 2024 18:50:25 +0000 https://www.demandbase.com/?post_type=blog&p=39047 Discover how the account journey transforms B2B sales by providing a holistic, data-driven approach that captures multi-stakeholder decision-making and improves conversion rates.

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Powering Enterprise Alignment: Demandbase Use Cases https://www.demandbase.com/blog/pipeline-nurture-enterprise-smarter-go-to-market-gtm/ Fri, 15 Nov 2024 08:00:58 +0000 https://www.demandbase.com/?post_type=blog&p=30018 Transform your pipeline into a unified growth engine. See how Demandbase One aligns marketing, sales and customer success for seamless customer journeys.

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CXO Unfiltered Webinar https://www.demandbase.com/resources/webinar/join-cxo-unfiltered-peer-networking-session/ Wed, 30 Oct 2024 15:11:04 +0000 https://www.demandbase.com/?post_type=webinar&p=37276 Connect with CXOs in a 45-minute crowd-sourced session for fresh insights, peer networking, and actionable ideas you can implement right away.

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Join other CXO’s in a 45 minute session where the topics are crowd sourced, the networking is top tier, and you leave with new ideas to implement that day.

Community & Connection

Our CXO Unfiltered sessions & Private community channel are an open space for all CRO’s, CMO’s and CEO’s to connect together and discuss crowd-sourced topics.

Here’s what you can expect:

  • Topics driven by you (so it’s valuable to you)
  • Experts from your favorite brands to share their insights
  • Non-recorded space so you can have open conversations (get unfiltered)
  • Community building- meet your peers!

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Bruce Springsteen Concert Event https://www.demandbase.com/resources/event/join-bruce-springsteen-concert-scotiabank-arena/ Mon, 21 Oct 2024 16:26:37 +0000 https://www.demandbase.com/?post_type=event&p=36795 Register for a night of networking and fun with B2B marketing and sales pros at Bruce Springsteen's concert on Nov 6. Join the waitlist now!

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Register now to request a seat! We’ll get back to you to confirm your ticket.

Join Demandbase on Nov 6th to watch Bruce Springsteen at Scotiabank Arena. Enjoy a night of networking and fun with fellow marketing and sales professionals.

Let’s sing our hearts out, enjoy the show and make some new connections.

 

Event Details

Date: Wednesday, Nov 6, 2024, 6:30 PM (show starts at 7:30PM)

Location: Scotiabank Arena

Tickets: Will be shared the week before the event

Why Attend?

  • Make new connections in an ideal networking environment
  • Food and Drinks on us!
  • Take a break from the endless presentations and enjoy a night out. No slide decks allowed!

Who’s Attending?

B2B Marketing, Sales and RevOps Leaders

 

Your Host for the Evening:

Image of Kelly Hopping, CMO, Demandbase
Kelly Hopping, CMO, Demandbase
LinkedIn

 

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Revenue Marketing: Defined & Explained (+FAQs) https://www.demandbase.com/blog/what-is-revenue-marketing-guide/ Mon, 14 Oct 2024 22:34:54 +0000 https://www.demandbase.com/?post_type=blog&p=36404 Learn how revenue marketing aligns sales and marketing to drive measurable revenue growth. Discover key strategies, metrics, and tools for effective revenue marketing.

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