Brandon is a seasoned leader in marketing technology and operations at Qualcomm. With a passion for innovation and a knack for navigating the digital realm, Brandon has been instrumental in advancing Qualcomm’s Martech strategies. He has successfully implemented transformative technologies, including advanced marketing automation and analytics tools, to drive data-driven success. Known for his thought leadership and commitment to staying ahead of industry trends, Brandon’s work exemplifies the powerful synergy between marketing and technology. Join us as he shares his insights and experiences in unlocking the potential of the Martech stack.

Connect with Brandon

Key Takeaways

• The Evolving Marketer: The shift from T-marketer to I-marketer highlights the importance of data literacy in addition to channel-specific expertise.  
• Data-Driven Marketing: Clean and well-utilized data is crucial for the success of MarTech initiatives.  
• Future of MarTech: AI and predictive analytics are key to enhancing efficiency, personalization, and ROI in marketing.  
• Essential MarTech Stack: A core MarTech stack includes a CDP, marketing automation platform, ABM tool, and CRM.  
• AI’s Role in Marketing: AI enhances marketing through production, planning, creative management, and scaled personalization.  
• Importance of Human Connection: Human relationships remain fundamental in marketing and business despite technological advancements.  
• Future-Proofing Skills: Marketers must prioritize continuous learning, including prompt engineering and AI tools, to stay ahead.  
• Fostering Innovation: Leaders should encourage experimentation and calculated risk-taking to drive marketing innovation.  
• Qualities of a Modern Marketer: Key competencies include fearlessness, curiosity, creativity, and data-centricity.  
• Signs of Losing Competitive Edge: Stagnation, lack of investment in new tools, and failure to train employees are warning signs.  
• Change Management: Overcoming resistance to change and fostering belief in new initiatives is a significant challenge in marketing. 

Quotes

“You don’t have to know everything. But you do have to know your data.

Tech Recommendations

• Demandbase – For account-based marketing and buying group resolution.
• Clay.com – For waterfall enrichment and improving data at scale.
• Customer Data Platforms (CDPs) – For data collection, distribution, and customer journey analytics.
• Customer Journey Analytics Tools – To evaluate multi-step journeys, create audiences, and understand buying intent.

Resource Recommendations

Blogs:

1. Full Funnel Marketing Blog by Andrei Zinkevich – Focused on ABM and B2B strategies.
2. Marketing Operations Leader Blog by Darrell Alfonso – Insights on marketing operations and leadership.

Shout-outs

• Jessica Kao –  Director, B2B GTM Digital Transformation Advisor, Adobe

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