Resources for Advertising Success | Demandbase https://www.demandbase.com/resources/resource_category/advertising/ Discover how Account-Based Marketing drives success for your B2B marketing. Wed, 16 Apr 2025 20:08:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.demandbase.com/wp-content/uploads/2024/07/favicon-150x150.png Resources for Advertising Success | Demandbase https://www.demandbase.com/resources/resource_category/advertising/ 32 32 GO NYC 2025 https://www.demandbase.com/resources/event/go-nyc-2025/ Tue, 15 Apr 2025 17:30:25 +0000 https://www.demandbase.com/?post_type=event&p=44341 Join marketing and sales leaders at Demandbase GO NYC (Oct 7, 2025) to master account-based strategies, drive pipeline growth, and network with B2B experts at The William Vale in Brooklyn.

The post GO NYC 2025 appeared first on Demandbase.

]]> The post GO NYC 2025 appeared first on Demandbase.

]]> Mastering Account-Based Advertising https://www.demandbase.com/resources/event/mastering-account-based-b2b-advertising/ Thu, 10 Apr 2025 21:21:46 +0000 https://www.demandbase.com/?post_type=event&p=44139 Join industry experts from Demandbase, EMARKETER, TechTarget, and Ironhorse for a 2-hour virtual summit on data-driven B2B advertising strategies that deliver better ROI on May 20, 2025.

The post Mastering Account-Based Advertising appeared first on Demandbase.

]]> The post Mastering Account-Based Advertising appeared first on Demandbase.

]]> From Ad Waste to ROI https://www.demandbase.com/resources/report/emarketer-b2b-ad-waste/ Mon, 07 Apr 2025 20:39:18 +0000 https://www.demandbase.com/?post_type=report&p=43952 The post From Ad Waste to ROI appeared first on Demandbase.

]]> The post From Ad Waste to ROI appeared first on Demandbase.

]]> Coalfire Transforms ABM with Demandbase, Achieving 40% Pipeline Growth https://www.demandbase.com/resources/case-study/coalfire-abm-pipeline-growth/ Wed, 26 Mar 2025 20:28:22 +0000 https://www.demandbase.com/?post_type=case_study&p=43481 Discover how Coalfire transformed their ABM strategy with Demandbase, resulting in 40% pipeline growth, 25% higher conversion rates, and enhanced sales-marketing alignment. Read the cybersecurity success story.

The post Coalfire Transforms ABM with Demandbase, Achieving 40% Pipeline Growth appeared first on Demandbase.

]]> The post Coalfire Transforms ABM with Demandbase, Achieving 40% Pipeline Growth appeared first on Demandbase.

]]> The Next Evolution of Account-Based Go-to-Market: Introducing Agentbase https://www.demandbase.com/resources/webinar/linkedin-live-agentbase-unveiling/ Thu, 13 Mar 2025 21:32:41 +0000 https://www.demandbase.com/?post_type=webinar&p=42161 Discover how Demandbase has led the ABM space and is now pioneering the next era of GTM strategy with intelligent agents that work for you.

The post The Next Evolution of Account-Based Go-to-Market: Introducing Agentbase appeared first on Demandbase.

]]> The post The Next Evolution of Account-Based Go-to-Market: Introducing Agentbase appeared first on Demandbase.

]]> The Undeniable Impact of Account Tiering for a Modern ABM Strategy https://www.demandbase.com/blog/account-tiering-impact-abm-roi/ Tue, 04 Mar 2025 16:00:25 +0000 https://www.demandbase.com/?post_type=blog&p=25517 Not all target accounts are weighted equally. Learn how Demandbase can help improve your ABM strategy with better account tiering.

The post The Undeniable Impact of Account Tiering for a Modern ABM Strategy appeared first on Demandbase.

]]> The post The Undeniable Impact of Account Tiering for a Modern ABM Strategy appeared first on Demandbase.

]]> April 2025 Virtual User Group https://www.demandbase.com/user-groups/virtual-april-2025/ Fri, 28 Feb 2025 21:44:49 +0000 https://www.demandbase.com/?post_type=user_groups&p=41372 Watch the on demand Virtual User Group to learn how ICE Mortgage Technology uses Demandbase One™ to build and nurture audiences.

The post April 2025 Virtual User Group appeared first on Demandbase.

]]> Drive Better Results with Peer Insights.

Watch this on demand Virtual User Group to discover how fellow Demandbase customer, ICE Mortgage Technology builds and nurtures audiences throughout the buyer journey. Learn proven strategies from experienced Demandbase One™ users while getting actionable insights on audience segmentation, multi-channel campaigns, and pipeline acceleration. Connect with peers who are successfully scaling their digital marketing programs and driving measurable ROI.

Continue the conversation and get to know fellow Demandbase users in the Demandbase Community Hub, your central resource for expert insights and collaboration.

The post April 2025 Virtual User Group appeared first on Demandbase.

]]> March 2025: Sales Enablement Success with Wolters Kluwer https://www.demandbase.com/user-groups/virtual-march-2025/ Thu, 30 Jan 2025 18:31:05 +0000 https://www.demandbase.com/?post_type=user_groups&p=40273 Connect with the Demandbase Community and learn ABM best practices.

The post March 2025: Sales Enablement Success with Wolters Kluwer appeared first on Demandbase.

]]> Sales Enablement Success
with Wolters Kluwer

Drive Better Results with Peer Insights.

Join our Demandbase Sales Enablement User Group to accelerate your pipeline through real-world strategies, proven best practices, and direct connections with experienced Demandbase One™ users like Wolters Kluwer. Get actionable solutions for aligning sales and marketing, improving account engagement, and driving conversions from peers who’ve successfully transformed their go-to-market approach.

Event Details:
Date: March 6, 2025
Time: 9:00 AM – 10:00 AM PT

Agenda:

  • Introductions
  • Customer Spotlight with Wolters Kluwer
  • Discussion Topics
  • Wrap Up and Q&A

Continue the conversation and get to know fellow Demandbase users in the Demandbase Community Hub, your central resource for expert insights and collaboration.

Can’t attend live? Register anyway and we’ll send you the recording afterward.

Special Guest
Andrei Greska

Andrei Greska
Marketing Analytics Manager
Wolters Kluwer

The post March 2025: Sales Enablement Success with Wolters Kluwer appeared first on Demandbase.

]]> CMO Outlook Guide https://www.demandbase.com/resources/report/cmo-outlook-guide-trends-strategies-b2b-success/ Wed, 29 Jan 2025 20:50:02 +0000 https://www.demandbase.com/?post_type=report&p=40274 Discover insights from B2B marketing leaders on embracing AI, redefining demand gen, and fostering authentic buyer relationships in 2025.

The post CMO Outlook Guide appeared first on Demandbase.

]]> The post CMO Outlook Guide appeared first on Demandbase.

]]> GO London Summit 2025: Propel Your B2B Marketing Forward https://www.demandbase.com/resources/event/go-london-summit-2025-propel-your-b2b-marketing-forward/ Tue, 28 Jan 2025 07:08:46 +0000 https://www.demandbase.com/?post_type=event&p=40134 Join GO London 2025, the premier event for sales and marketing professionals. Equip your team with the tools and insights to fast-track your go-to-market plans!

The post GO London Summit 2025: Propel Your B2B Marketing Forward appeared first on Demandbase.

]]> Join us on 30 April 2025 at Andaz London for the Demandbase GO London Summit a premier event designed to elevate your B2B marketing strategies.

 

Why Attend?

  • Inspiring Keynotes: Hear from industry leaders sharing real-world strategies to accelerate pipeline and revenue growth.
  • Master Classes: Engage in hands-on sessions including ABM certification, customer user groups and a CXO roundtable.
  • Exclusive Networking Opportunities: Connect with peers, partners, and our community of industry leaders.
  • Latest Trends and Innovations: Explore how emerging technologies and data-driven strategies are reshaping the B2B landscape.

Spots are limited for this exclusive experience. Tickets are priced at £199 until 20th February, then £299 thereafter. Act now to confirm your place!

Don’t miss this opportunity to propel your B2B marketing strategies forward at GO London Summit 2025.

Ready, set, GO

Agenda

8:30 AM: Registration

9:30 AM: Keynote Sessions

12:30 PM: Networking Lunch

1:30 PM: ABM Certification, Customer User Group & CXO Unfiltered Roundtable

4:00 PM: Drinks Reception

 

Relive the Magic: Highlights From Our 2024 Summit

Experience the energy and inspiration of last year’s summit, held at the iconic Gherkin in London. From captivating keynotes to hands-on workshops and the unveiling of a bold new era for Demandbase, it was a day to remember.

Watch the highlights reel and see why this event is a must-attend for B2B professionals.

The post GO London Summit 2025: Propel Your B2B Marketing Forward appeared first on Demandbase.

]]>