Demandbase Accelerates Into 2025 with Strong Financial Performance, Global Expansion, and Industry Recognition

(SAN FRANCISCO – Jan. 12, 2025) — Demandbase, the pioneer in account-based GTM for B2B enterprises, today reported highlights of its company performance in the last year, which was marked by increasing financial strength, innovation, and leadership. The company’s annual revenue significantly exceeded $200 million in 2024, and annual recurring revenue (ARR) for its core Demandbase OneTM customers, which account for approximately 80% of total revenue, experienced double-digit year-over-year growth. This was driven by the addition of new customers, higher average deal sizes, and the retention and growth of the company’s existing customer base. Both the gross ARR retention rate and net ARR retention for core Demandbase One customers improved materially over 2023. 

In addition, Demandbase saw a substantial increase in gross margins and achieved record EBITDA levels, marking its second consecutive year of profitability.

“We’re proud to be not only growing but growing profitably–and I, for one, am excited to build upon that solid foundation and momentum in 2025,” said Gabe Rogol, chief executive officer of Demandbase. “Our prioritization of profitability enables us to accelerate our AI leadership in B2B GTM. That commitment to innovation, customer success, and global expansion continues to fuel our growth and helps us deliver unparalleled value to the market.”

The company’s scale and financial strength enabled it to further invest in building a strong, global organization. The company opened a new office in Austin, Texas, relocated its home office to a new location in San Francisco, and expanded its teams in Europe and India to provide greater global coverage for sales, services, and product. 

In the past year, Demandbase also released industry-leading innovations and product updates, earning the following notable distinctions:

• Leader in the 2024 Magic Quadrant™ for account-based marketing (ABM) platforms
• Leader in the “The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024”
• A Silver Globee winner for AI-Powered Outcome-Based Advertising in the 2024 Globee® Awards for Disruptors.
• Highly coveted placement on G2’s Best Marketing & Digital Advertising Software Products 2024 list
• Leader in an impressive 46 Categories on G2’s Summer 2024 Reports and nervous G2 Spring Reports

Recent innovations include: 

• First GTM platform to build Buying Groups as a core object, enabling customers to better identify, reach, and influence contacts involved in the buying decision. 
• New sales user workflows to bring intelligence directly into the platform to streamline activities across the entire GTM team.  
• Open platform functionality with import/export APIs to improve integration across the entire go-to-market tech stack.

Demandbase has continued its domination of Best Place to Work awards of the last 10 years with recognition in both India and the United States.  The company was also recognized by Fortune (Best Places to Work in the Bay Area and for Millenials), Fast Company (Best Workplaces for Innovators), and the Stevie® Awards (Silver for Learning/Training Team of the Year in the Great Employers Category). 

To learn more, please visit Demandbase.com.

About Demandbase
Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks – all in one platform. For more information about how Demandbase can help you scale your GTM strategy, visit www.demandbase.com.

Media Contact
Kristin Hege
PR@demandbase.com
480.540.6496

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