Taylor Hatfield on How Authenticity Wins in Modern Selling

Shownotes

What does being a softball coach and a sales coach have in common?

Taylor Hatfield, Executive Sales Coach at Lushin, says authenticity.

In this episode, Kelly and Taylor discuss Taylor’s journey from being a collegiate softball coach to a sales coach, the importance of authenticity in selling, and how this all relates back to marketers.

Listen to learn more about the importance of understanding personality types, sales psychology, and the significance of empowering teams through positive beliefs rather than fear-based leadership.

Taylor is a former collegiate teacher and softball coach who fell in love with sales and recruiting, and eventually became a sales leader in the copier industry. Fast forward to today, she is able to combine that experience to help create clarity in selling, through engaging content, and fun story-telling, while getting to the “real stuff” with heart and an energy that inspires change. She helps bridge the gap between desire for results and seeing them come to fruition through simplifying complex problems into actionable steps.