Maximize ABM Impact with the Demandbase + Informa TechTarget Integration

Generate more pipeline and revenue from your ABM  investments with Demandbase + Informa TechTarget

This powerful combination helps you confidently identify in-market  accounts, uncover buying group members early in their journey, convert  more buyer interest into pipeline, and improve operational efficiency.

Confidently identify in-market accounts

The Challenge: According to Forrester, 50% of companies leveraging B2B intent data  saw too many false positives for accounts showing intent.

Better go-to-market efficiency and successful ABM outcomes take quality intent data that paints  a clear picture of which accounts are actually in-market for solutions like yours. Seamlessly integrate  Informa TechTarget’s Account Intent Feeds into Demandbase One Engagement Minutes and aggregate  this precise account-level intent data with other signals to double-verify intent and focus your  marketing and sales efforts on the right accounts.

Key use cases for Demandbase + Informa TechTarget

• Double-verify intent to confidently target in-market accounts
• Identify buying group members and what they care about most
• Fuel ABM campaigns with active, permissioned contacts

Uncover buying group members early in their journey

The Challenge: Forrester found that 60% of companies leveraging B2B intent data struggle to identify members of the buying group.

To make more shortlists, you’ve got to identify and engage the buying group sooner than your competitors. Because buyers rely on Informa TechTarget’s authoritative content to inform their purchasing decisions, we see new accounts entering the market before other intent providers and we continuously deliver insights across the buyer’s journey. Leverage this person-level intent data to pinpoint buying group members who are actively researching relevant solutions and tailor your outreach based on the topics they care most about.

Convert more buyer interest into pipeline

The Challenge: 81% of buying teams have already picked a favorite vendor  before they talk with sales.  

To build quality pipeline, you’ve got to effectively educate and influence more of the buying group.  Fuel Demandbase One cross-channel ABM campaigns with Informa TechTarget’s active, permissioned  buyers, imported into the platform via your MAP/CRM. Boost conversion and tap into our trusted  relationship with our audience when you supplement your own efforts with our intent-driven display  advertising and content syndication campaigns.

Improve operational efficiency

With our automated integration with Demandbase One and seamless workflows through MAP/CRM, Revenue Operations teams can save time, reduce manual errors, and speed ABM follow-up.

Why is Informa TechTarget intent data more precise?

Each day, Informa TechTarget captures millions of contextually  relevant intent signals as our audience of 32M+ B2B professionals  interacts with content across our owned network of 150+  research destinations. That’s why our intent data is the most  precise in B2B tech – and why it’s only available from us.

Demandbase + Informa TechTarget in Action

By combining Informa TechTarget  intent data, Demandbase, G2,  PeerSpot, and their own 1st party website data, Deep Instinct  sharpened targeting for their BDR  team’s outbound prospecting  efforts resulting in:

Source: Gartner Report: Combine Multiple Intent Signals to Find Real Tech Buying Activities Oct. 2023

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s  technology buyers and sellers, to accelerate growth from R&D to ROI.

Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations.  For more information, visit informatechtarget.com and follow us on LinkedIn. Revised 1/25.