Demandbase Demandbase

Building Digital-First Sales Experiences for Enterprise Sellers


B2B buyer frustration with the sales process has grown 25% in the last year. The new generation of buyers are seeking a far more digital and hands-off buying experience, pushing today’s seller to innovate. Adapting to these new expectations isn’t easy. And, Enterprises can have it even harder – with larger teams, more complex org structures, and big audacious pipeline targets.

Join us, to learn the smartest ways to digitize your sales process to appeal to a digital-savvy buyer. We’ll walk through 4 innovative topics from sales leaders across the B2B sales process:

1) Understanding new B2B Buyer preferences in 2022,
2) Digitizing Prospecting Experiences,
3) Relational Selling goes 2.O, and
4) Scaling personal outreach and RFPs with Rev Ops.

We’ll learn:

  • Latest B2B buyer attitudes towards the sales process and trends in 2022
  • How innovative sales leaders are digitizing sales processes for peak performance
  • Behind-the-scenes strategies they use to create a blissful, digital-forward experience for B2B

Related content

Join GO London 2025, the premier event for sales and marketing professionals. Equip your team with the tools and insights to fast-track your go-to-market plans!

Join top sales leaders on May 6 for a virtual event on Account-Based Selling. Learn how AI, automation, and multichannel engagement can help you prioritize accounts, personalize outreach, and accelerate deal cycles. Register now!

Learn how AVEVA transforms ABM with Demandbase. Join us May 12-13 in London for expert insights, 1:1 consultations, and exclusive networking!

Mastering Account-Based Advertising

May 20, 2025 — VIRTUAL

Join industry experts from Demandbase, EMARKETER, TechTarget, and Ironhorse for a 2-hour virtual summit on data-driven B2B advertising strategies that deliver better ROI on May 20, 2025.