Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through Hypothesis-Driven Thinking
Ingredients for Hypothesis-Driven Analysis
As marketers, we have more raw data than we know what to do with. But how do you tell a story, extract insight, and know what to do next as a marketer when we are swimming in all the data? In this rapid-fire session, we dive deep into methodically combining the principles of marketing data, the key reports to be looking at that matter to the C-suite, and scientific hypothesis-driven thinking.
Key benefits
Watch this session to:
- Gain the tools, and the framework to help you and your organization know what marketing to do more of, less of, and different.
- Reach for the holy grail of what all marketers want to do and prove your impact to the company.
- Start thinking differently about the data to optimize your marketing.
Speakers
Senior Director, Marketing Operations & Analytics | F5
Related content
GO London Summit 2025: Propel Your B2B Marketing Forward
April 30, 2025 — London
Join GO London 2025, the premier event for sales and marketing professionals. Equip your team with the tools and insights to fast-track your go-to-market plans!
Mastering Account-Based Sales Virtual Event
May 6, 2025 — Virtual
Join top sales leaders on May 6 for a virtual event on Account-Based Selling. Learn how AI, automation, and multichannel engagement can help you prioritize accounts, personalize outreach, and accelerate deal cycles. Register now!
Gartner Marketing Symposium 2025 | London
May 12-13, 2025 — London
Learn how AVEVA transforms ABM with Demandbase. Join us May 12-13 in London for expert insights, 1:1 consultations, and exclusive networking!
Mastering Account-Based Advertising
May 20, 2025 — VIRTUAL
Join industry experts from Demandbase, EMARKETER, TechTarget, and Ironhorse for a 2-hour virtual summit on data-driven B2B advertising strategies that deliver better ROI on May 20, 2025.